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Member Stories: LaLiga – Expanding international presence

theDesk Member - LaLiga
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Eduard Castell from LaLiga, our member at theDesk Leighton Centre, is here to share with us their goal of international expansion and how they drive local engagements in Hong Kong as an international league.

Headquartered in Madrid, LaLiga is a professional men’s football league in Spain. Founded in 1929, it’s one of the most popular leagues across the globe and aims to expand internationally. They have ten offices in the world while five of them are in Asia with over forty delegates in different key strategic markets. LaLiga connects with local media, arranges different fan activities and engage with local KOL to promote the brand and drive engagement.

His coworking experience began at theDesk’s Sai Wan space and recently moved to the Leighton Centre space which is a prime location and conveniently situated in the heart of Hong Kong. And theDesk’s inclusive community has really helped him on local knowledge and connect him with different local organizations. LaLiga also shares similarities with theDesk in the goals of international expansion.

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